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Mobile Advertising Networks
So how do mobile affiliates find leads and customers for a merchant? Sometimes, the affiliate will build their own audience through mobile apps and websites they’ve built themselves. But sometimes, the affiliate will just buy mobile advertising. This allows the affiliate to present an ad to a mobile user while they are using an app, visiting a mobile websi... -
Mobile Marketing News
Affiliate Ball Signs a Beastie Boy, Ice-T and Coco for Affiliate Summit East 2012 The Affiliate Ball, taking place during Affiliate Summit East 2012 in New York City, has announced some details about the upcoming event. The networking event is being called Neverblue Presents The Affiliate Ball, as Neverblue has been secured as the title sponsor. The Affiliate Ball has booked legendary DJ of the Beastie Boys, Mix Master Mike, to perform a set. Many more surprise guests will be announced as the event gets closer. The party last summer, during Affiliate Summit East 2011, was featured on TMZ with hip hop legends Kurtis Blow, Grandmaster Cas and Dougie Fresh performing. This year they plan to have Ice-T and his wife, Coco, walking around the crowd to shake hands, take pictures with guests, and host the entire night on stage. RSVP now at http://affiliateball.com/registration.html. Affiliate Marketing Blog Strong Growth of Rakuten LinkShare Affiliate Networks in the US, UK, Canada and Japan Rakuten LinkShare has announced significant growth through their affiliate networks around the world for the first quarter of 2012. The Rakuten LinkShare network outperformed overall e-commerce by a wide margin in the U.S. According to Forrester Research Inc., overall e-commerce is expected to grow by 12 percent in 2012, while same store sales in the Rakuten LinkShare Network increased 31 percent year-over-year in the first quarter. Rakuten LinkShare in the U.K. also saw double-digit gains with overall same-store sales reaching 52 percent year-over-year. Also, the company signed over 100 brands across their various networks in the first quarter of 2012. More details on Rakuten LinkShare at linkshare.com. Affiliate Marketing Blog HasOffers + UnsubCentral = Suppression Lists for Affiliate Offers Earlier this week HasOffers announced their integration with UnsubCentral, a partnership which brings suppression lists to affiliate offers (not something I’ve seen elsewhere in quite this form). The official press release summarized: HasOffers’ integration with UnsubCenteral is innovative in the way it creates a seamless experience for HasOffers’ customers. Affiliate networks, programs, and advertisers can syndicate their UnsubCentral suppression lists directly through the HasOffers platform without needing to navigate back and forth between systems. When setting up an affiliate offer for the first time, suppression lists can be associated through an UnsubCentral account. In the case of an affiliate network that manages many advertisers, a specific advertising partner can make a suppression list available to the network, which can then be associated with offers for products from that advertiser. Any and every affiliate marketing-related innovation sparks my interest. So, as soon as I’ve learned about this news, I reached out to Peter Hamilton (PH below), Partner and CMO at HasOffers. I interviewed him about a year ago; and thought this would be a good time to re-connect, and ask him a few questions about this new development of theirs. So, here’s a new interview: GP: Congratulations on the integration with UnsubCentral. This sounds like a very good addition to your platform. Am I understanding things correctly when I think that there will be no additional charge for HasOffers’ clients (merchants or affiliate networks) to use this functionality? PH: There is no additional charge for using the UnsubCentral integration with HasOffers. Only UnsubCentral charges apply. Once the integration is enabled, customers can add the suppressions lists they created with UnsubCentral or suppressions lists hosted by UnsubCentral that belong to their advertisers. GP: Can you describe for us how exactly the full setup process work on the advertiser/merchant end? PH: By navigating to the “integrations” page in HasOffers and enabling this feature, our client authorizes access to their UnsubCentral suppression lists to HasOffers using a syndication key from their UnsubCentral account. The syndication key is added to the HasOffers account, making the lists available within the HasOffers interface. Once the account is authenticated, each time our client creates an offer, they can associate a suppression list with that specific offer. GP: Privacy and compliance with the CAN-SPAM Act are, obviously, number one. But that part is pretty straightforward. In your press release you’ve mentioned that “suppression lists are also effective in preventing affiliates from remarketing to existing customers and clients and hurting brand reputation”. How does “remarketing to existing customers” hurt “brand reputation”? PH: Affiliate marketing is typically one of several channels used in a company’s marketing efforts. One example of where you can hurt brand reputation by allowing affiliates to marketing to existing customers would be variable pricing scenarios. If the affiliate channel is getting special pricing, you may want to make sure those affiliates aren’t sending the pricing to people who just purchased at a higher price. While it’s from the offline world, a classic example of this is Comcast’s promotional pricing in direct mail campaigns. Comcast frequently offers discounted pricing for the first year, but then their rates go up. They send out regular print mailers offering promotional pricing, but rarely segment those mailings so that existing customers won’t see pricing they can’t have. Pricing conflicts certainly cause mistrust for a brand, but you can imagine how brand reputation can be effected by any content, images, or offers included in a mass mailing. Whether you are an advertiser/merchant, an affiliate program manager, or an affiliate, I’d love to know what you think about this development. As always, that “Comments” area is all yours. Share this on del.icio.us Digg this! Share this on Facebook Post on Google Buzz Stumble upon something good? Share it on StumbleUpon Share this on FriendFeed Share this on LinkedIn Share this on Reddit Tweet This! Get Shareaholic Affiliate Marketing Blog by Geno Prussakov Affiliate Summit Central 2012 Recap Affiliate Summit Central 2012, the first Affiliate Summit in Austin, TX, kicked off with the official welcome party on May 14, 2012 with live music from The Cody Jasper Band, Sam Sliva and the Good, and FallenAsh. The first day of the conference started at an early (by Affiliate Summit standards) 7am, when registration opened up. Full pass holders got a limited edition Affiliate Summit t-shirt. Emcee Heather Romiti began the day with some announcements before turning things over to Maribel Sierra, Social Media and Communities Director, Listening and Engagement at Dell. This first day also included a Meet Market, two sets of sessions, and Ask the Experts Roundtables, which were complemented by Nate the Great, a local balloon artist. The first day finished up with ShareASale.com hosting their traditional Under the Stars party for conference attendees. The second and final day kicked off with a drum circle, organized by Benjy Portnoy, to wake up attendees. This was followed by a series of sessions in a new, truncated format where they only lasted 20 minutes each. The conference finished up with open networking after an intensive day and a half off fun and business. Big thanks to the sponsors, speaker, and attendees. I look forward too reading the session feedback and hearing what folks have to say about the conference. Have you signed up for Affiliate Summit East 2012, yet? It’s taking place August 12-14, 2012 at the Hilton New York. This three day conference includes an exhibit hall with affiliate merchants, vendors, and networks, as well as multiple tracks of educational sessions covering the latest trends and information from affiliate marketing experts. Affiliate Marketing Blog Building Niche Affiliate Sites That Produce Revenue This was a conference session titled Building Niche Affiliate Sites That Produce Revenue from Affiliate Summit East 2010, which took place August 15-17, 2010 in New York City. Speaker: Evan Weber, CEO, Experience Advertising, Inc. Session description: Come learn how to build exciting niche affiliate websites that produce traffic and revenue! Topics covered: site building, content creation, & social bookmarking. Experience Level: Intermediate Audience: Affiliate/Publishers Niche: General Slides: http://www.slideshare.net/affsum/3c-building-niche-affiliate-sites-that-produce-revenue More details on Affiliate Summit at http://www.affiliatesummit.com/ Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then. Video: Building Niche Affiliate Sites That Produce Revenue If you liked this video, be sure to register for the next Affiliate Summit. The session videos aren’t made public until a year or more after each conference. Affiliate Marketing Blog -
Mobile Affiliate Networks
So where do mobile affiliates find products and services to market? Where do merchants go to find expert online marketers to generate leads or sales? Mobile Affiliate Networks serve to connect merchants and mobile affiliates. Mobile Affiliate Networks are not nearly as evolved as online affiliate networks (eg. Commission Junction, Linkshare) yet, but they are gettin...
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What is Mobile Affiliate Marketing?
In only 4 years, more users are expected to connect to the Internet over mobile devices than desktop PCs (Morgan Stanley, April ’10). We are on the cusp of an enormous, largely untapped marketing opportunity that may be even bigger than the dawn of the Internet era. And with over 4.6 billion mobile phone subscriptions worldwide, it’s (finally) not too early to make money as an affili...
Who is Mobile Affiliate Now?
Mobile Affiliate Now is your guide to world of Mobile Affiliate Marketing. Maybe you understand that we are on the verge of a major shift in marketing and want to learn how to make money in this less crowded field. Or maybe you have a product or service and realize you are leaving money on the table by not reaching potential customers on their mobile devices. At Mobile Affiliate Now, you’l...